IMPROVE MARKETABILITY OF A PROPERTY BY PRICING IT RIGHT
PRICE IS THE MOST IMPORTANT PART WHEN NEGOTIATING WITH A BUYER
PRICE COMPENSATES FOR A PROPERTY’S SHORTFALLS & INADEQUACIES
SELLER CREATES A NEGOTIATING ADVANTAGE FOR THE SELLER
THERE IS ONLY ONE CHANCE TO MAKE A FIRST IMPRESSION ON A BUYER
THE INITIAL MARKETING TIME OF A HOME FOR SALE IS CRUCIAL
IMPORTANT TO PRICE PROPERTY CORRECTLY DURING INITIAL SURGE OF INTEREST
CHOOSE AN AGENT ON COMPETENCE, NOT ON PRICING
THE MARKET SETS THE PRICE OF YOUR HOME, NOT THE AGENT
BUYERS BUY BY COMPARISON AND ELIMINATION
BUYERS COMPARE THE PRICES & VALUE FOR MONEY OF PROPERTY’S FOR SALE
AVOID YOUR HOME FROM BEING OVER-EXPOSED BY PRICING REALISTICALLY
INTEREST SELLS HOUSES NOT TIME
PRICE CREATES INTEREST
DON’T ELIMINATE HOME BUYERS BY OUT-PRICING THEM |